|It’s time to rethink the MQL. In theory, MQLs should be a good way to create demand and pass leads to sales. But with a spray and pray marketing method, the inbound leads that come from it are less than ideal and rarely lead anywhere.
Latané Conant, CMO of 6sense and author of the book No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing recently sat down with Suaad Sait, President of Growth at XANT to discuss this very thing.
We put together an eBook based on their in-depth discussion on predictive marketing and the failure of the MQL as we know it.
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