Restarting Your Business: Actions to Take and Decisions to Make When Recovering from Crisis
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Has your sales team recovered from the COVID-19 crisis? Are you ready for the next crisis? At our recent Sales Development Summit, Frank Cespedes, Senior Lecturer at Harvard Business School and author of Sales Management That Works presented on how to sell in a world that keeps changing.
Cespedes warns to not assume that there will be a quick or V-shaped economic recovery—after a year like 2020, it may be more complicated than that. He advises on the importance of cash, customer selection, and having a deal profile. He also covers accessing the right data and using it the right way. Listen in for advice on restarting your business post-crisis.