THE NEW WORLD OF DATA-DRIVEN B2B SALES Featuring Research From The Forrester Wave™

Sales Engagement, Q3 2020

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In Q3 2020, Forester published the first-ever Wave Report for Sales Engagement, recognizing our category as one of the fastest-growing, and most disruptive, in tech – not just sales tech, but all tech. There’s never been more independent validation for the value Sales Engagement, and specifically Playbooks, can bring enterprise business development, sales and customer success teams.

With ongoing changes to B2B buyer behaviors, leaders can’t afford to ignore digital sales transformations, or how to incorporate AI and automation into buyer-centric strategies. In this version of the Wave, we provide our point of view on the future of B2B buying and selling as a guide to evaluate your fit across the Sales Engagement landscape.

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