The Truth Behind Successful Sales Cadences

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Every sales rep is required to build pipeline. The best strategies for doing this are constantly debated and terms like sales cadence, sales sequence, and sales follow-up strategy are used to figure out the best way to contact prospective clients. In this study we focus on outbound sales cadence. After reviewing 479,140 sales activities across 1,456 sales cadences our research has concluded that there is no such thing as a one size fits all cadence – however, there are four areas within a cadence where we have identified best practice principles that should be utilized to maximize a rep’s ability to successfully contact and qualify their prospects. The four areas are:


In this research paper you’ll learn the principles in each of these areas that will guide you to the perfect cadence.

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